Person on a frozen lake with arms stretched to the sky under the purple and green northern lights.
Manitoba’s Tourism Brand Playbook
Explore the “Manitoba – Canada’s Heart is Calling” brand and learn how to bring it to life in marketing and communications. Our Brand Playbook has everything you need to apply the brand consistently.

Brand Promise

In Manitoba, we know the longing for travel is felt in the heart. So when your heart needs quiet, or when it needs to race, sing or reflect, follow it here to the middle of Canada. Whether you’re a local or a visitor, Canada’s heart is calling.

Read the Brand Story

Brand Videos

Explore Manitoba's Wonders

Manitoba’s Ideal Travellers

Meet the travellers who are most likely to answer the call and follow their hearts to the centre of Canada.

Target Audiences

Manitoba Merchandise

Shop our new merchandise lineup and explore our collaborations with local makers.

Shop Manitoba

Get More Info

Contact Travel Manitoba to request a logo package or additional branding materials.