The brand story connects Manitoba’s tourism brand to travellers through shared values and aspirations. Use it to inspire copywriting and creative.
Your heart needs travel. It doesn’t matter where you’re from or your age or ability, your heart needs travel. So follow it to the middle of Canada.
Here, a 100-mile-wide sunset over a mirror lake makes everything else disappear. Here, a rib-crushing hug chases the cold from a winter day. Here, a fiddle contest gets your toe tapping. Here, the rhythm of a jingle dress dance comforts your spirit.
Every heart needs something a little different, but the power in all of these moments calls us to venture forward.
In Manitoba, we know the longing for travel is felt in the heart. So when your heart needs quiet, or when it needs to race, sing or reflect, follow it here to the middle of Canada. Whether you’re a local or a visitor, Canada’s heart is calling.
Manitoba’s reflective side:
Manitoba’s fun-loving side:
This group loves our bucket-list outdoor experiences and the chance to share these transformative moments with people from around the world. They believe travel is the most enriching when it’s experienced with others.
This group loves to load up the kids, hit the open road and explore our quirky, specialty or Francophone experiences. They feel right at home in Manitoba, and if they don’t have friends and family here already, they will soon.
On weekends, this group loves to venture out to have some fun and try something new. The pandemic inspired a sense of pride in what our province has to offer. They bought good gear and stepped up for local tourism businesses. Let’s keep that pride alive.
They love our remote lodges, our wide variety of fish and waterfowl, and the monsters they can pull out of our 100,000 lakes. They’re hunting for a thrill – plus the exclusivity, status and bragging rights that come with landing one of our master anglers.
Contact Travel Manitoba to request a logo package or additional branding materials.
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