If you operate a business in the tourism industry, we invite you to leverage Manitoba’s tourism brand to promote your products and services.
We use an experience framework to highlight the many different heart-moving activities that travellers can find in Manitoba. Where does your tourism offering fit in the framework?
When your heart needs to reflect
When your heart needs to race
High-energy outdoor activities
Snowmobiling, kiteboarding, ATV activities
Nightlife, bars and clubs
When your heart needs to sing
Festivals and concerts
When your heart needs quiet
Sunrises and sunsets
Spas and relaxing getaways
When your heart needs wild
Sample Partner Messaging
We invite you to use heart-based messaging to help amplify Manitoba’s brand. We’ve provided some examples below.
Please do not use the tagline “Canada’s heart is calling” in your marketing and communications without obtaining permission from the Travel Manitoba team.
Share your company's purpose.
Our heart’s calling is making your heart ____.
Insert reflect, race, sing, quiet or wild in the space above.
Invite travellers to visit you.
If your heart needs to travel, follow it to ____.
Identify your business name, location or offering in the space above.
Tell visitors how an experience will make them feel.
Our ______ will make your heart ____.
Name the experience or product in the first space.
Insert reflect, race, sing, quiet or go wild in the second space.
Partners can align their marketing materials with the Travel Manitoba brand. By following the standards outlined in our brand toolkit, you can leverage the brand's equity while helping us convey it consistently. Partners can also access our asset library to utilize existing brand photos and videos in their materials*.
Photography & videography: Do the photos and/or video depict an immersive experience? Are there people included in a way that showcases Manitoba’s welcoming and heart-driven aesthetic? (e.g. a person laughing or smiling or looking contemplative.)
Typography: Does the text have a clear hierarchy? Are all fonts and sizes legible?
Colour: Have you used colour sparingly? Do the colours complement the photography?
Logo: If you've used Travel Manitoba logo, have you chosen the best one for the size of the application? Questions about the logo can be directed to firstname.lastname@example.org.