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    • Person on a frozen lake with arms stretched to the sky under the purple and green northern lights.
    Manitoba’s Tourism Brand Playbook
    Explore the “Manitoba – Canada’s Heart is Calling” brand and learn how to bring it to life in marketing and communications. Our Brand Playbook has everything you need to apply the brand consistently.

    Brand Promise

    In Manitoba, we know the longing for travel is felt in the heart. So when your heart needs quiet, or when it needs to race, sing or reflect, follow it here to the middle of Canada. Whether you’re a local or a visitor, Canada’s heart is calling.

    Read the Brand Story


    Brand Videos


    Explore Manitoba's Wonders

    Manitoba’s Ideal Travellers

    Meet the travellers who are most likely to answer the call and follow their hearts to the centre of Canada.

    Target Audiences

    Manitoba Merchandise

    Shop our new merchandise lineup and explore our collaborations with local makers.

    Shop Manitoba

    Get More Info

    Contact Travel Manitoba to request a logo package or additional branding materials.